In the vast realm of granolamakery, there are many who think they're groundbreaking, but few who actually do the work of breaking anything into delicious bite-sized clusters. While so many people think of granola as a "boring" health food, we've decided to buck the trend and get crumbly with it. To "draw a line in the oats" and boldly step forward to reinvent granola
Enter Uncle Crumbles.
He’s the bran, the myth, the legend. The granola guy. The one who invents recipes and bakes oats like his life depends on it, because it probably does. He’s quite literally a myth, and only real in the folklore sense: believing is half the magic.
(But a few superstitious souls at Uncle Crumbles HQ swear they’ve stumbled on some mysterious notebooks, recipe cards, baking utensils, and other ephemera in a suspiciously old-fashioned handwriting no one quite recognizes.)
He stands in for everything that makes a granola recipe great – from an inspired recipe to the perfect crunch; wholesome ingredients to clever new uses for every bite. As we racked our brains for ways to reinvent granola, we ended up launching a whole new brand – Uncle Crumbles – more importantly, launching a revolution in snacking
Here’s What Uncle Crumbles Stands For
Innovative Flavors: We give every idea a fair shake, and we’re not afraid to put something a bit silly in the oven. This means running through more than 30 unique proto-‘nolas every week, each with a unique recipe, blend or concept.
Nutrient-Packed Creations: Baking granola all willy-nilly would just be silly. We seek out high-quality, nutritious ingredients and superfoods that taste good and make you feel good.
Quality Without Compare: We put the same love, care, and attention you would into a small-batch homemade granola recipe for your family. We just have a ton more. Literally: we bake 2,000 lbs. at a time. Our all-natural ingredients are certified gluten-free, with whole grains, and real, natural sources of color and nutrition.
Revolutionary Snacking: We have a cookbook, not a rulebook. We see the potential in every ingredient to make a great snack, whether it’s granola, cereal, or something else entirely. There is no limit to our imagination, because there’s no limit to the kinds of cravings out there.
Join the Snacking Revolution
With five flavors of Uncle Crumbles granola, we’re just getting started:
- Brainberry granola
- Sugar Cookie granola
- Cinna-Maple Crunch granola
- Dark Chocolate Sea Salt granola
- Cran-Maple Crunch granola
The granola snacking revolution has been quietly baking for years, and we’re now ready to throw those oven doors wide open so that a delicate granola aroma may waft across the country.
