HOW IT ALL STARTED
AKA PROFESSOR EMERITUS GRANOLARUS EXTRAORDINAIRE • A.K.A. THE PATRON SAINT OF SNACKING •
A.K.A. ARCHIBALD GOODCRUNCH • A.K.A GRAND MASTER OF FLAVORS•
Welcome to Uncle Crumbles, where innovation meets deliciousness!
Our journey began in a humble bakery nestled in the back of a Natural Foods Store in Glastonbury, CT. Frustrated by the lack of tasty granola options, our founder and innovator extraordinaire, Michael Smulders, took matters into his own hands and crafted a granola that was not only all-natural but irresistibly delicious.
This sparked a revolution in snacking, and Uncle Crumbles was born.
So, who exactly is Uncle Crumbles? Well...
HE’S THE BRAN, THE MYTH, THE LEGEND.
He’s concocted more granolas by 9:00 a.m. than most folks will in their natural-born lives.
His granola rolodex has grown so adept, his piles of rolled oats rival the ocean depths.
He’s tumbled countless crumbles into baked little bundles, all without so much as a single fumble.
And yet, somehow, he stays humble. Because he’ll be the first to admit: he didn’t invent granola. (He just perfected it.) Tolerant of everything — but cautious of gluten — he’s prone to recipes both coarse and highfalutin.
Because his sense of flavor is keen, and his sense of timing, robust. He’s got a bite for every craving: breakfast to midnight, dawn to dusk. He’s thinking of every family in need of a snack they can share.
We're Hiring
Want to join our mission and help bring delicious, gluten-free granola to the masses? We can always use another set of hands in the kitchen.
