Good news, granola fans. The FDA has officially announced that Red Dye No. 3 will no longer be allowed in foods or ingested drugs starting January 2025. You can read the full update from the FDA here.
At Uncle Crumbles, this wasn’t a surprise—it was confirmation.
Even before the ban, we never used artificial dyes. Not in the oat clusters. Not in the sprinkles. Not even in the crumbs at the bottom of the bag. We’ve always believed that food should be made from food, not a lab coat’s crayon box.
Take our Sugar Cookie granola, for example: full of crunchy, sweet, sprinkle-studded clusters that are entirely naturally colored. The rainbow bits you see aren’t hiding any synthetic dyes. They're tinted using a playful but wholesome mix of paprika, turmeric, anthocyanins, beet extract, and spirulina—all sourced from real plants with real pigments.
Is it colorful? Yes.
Is it candy in disguise? Absolutely not.
It’s made for snackers and breakfast lovers who want a little celebration in every spoonful—without the chemicals.
(“Color your mornings with turmeric and beet – not a dye from the disco era – and your whole day will be sweet.” – U.C.)
