(“Once, in a fog of confectionary curiosity, I attempted to engineer a marshmallow-cranberry-buttercake using nothing but willpower and pantry scraps. It detonated like a sunrise and left me with a simple truth: sweetness must be earned, not mass-produced.” – U.C.)
Uncle Crumbles makes granola that tastes indulgent without leaning on a sugarcane ladder to the moon. Granola inventor that he is, he would LOVE a sugarcane ladder to the moon, but he knows balance is key – so he gets crafty. That’s why we create flavors from toasted oats, real fruit, nuts, seeds, and an appropriate measure of natural sweeteners—so you get a delicious crunch that just feels right.
The Lineup (per serving)
· Brainberry: 5g sugar per 27g serving — tiny but mighty. (Brainberry Granola)
· Sugar Cookie: 6g sugar per 32g serving — cookie vibes, not sugar coma. (Sugar Cookie Granola)
· Dark Chocolate Sea Salt: 7g sugar per 30g serving — chocolatey, restrained. (Dark Chocolate Sea Salt Granola)
· Cinna‑Maple Crunch: 8g sugar per 32g serving — cozy spice, wise proportions. (Cinna‑Maple Crunch)
· Cran‑Maple Crunch: 8g sugar per 27g serving — tart meets maple with class. (Cran‑Maple Crunch)
(“We prefer our sugar like our anecdotes: short, elegant, and scrumptious.” – U.C.)
Why That Matters
Many store-bought granolas pile on added sugars until they resemble dessert in disguise. Ours are crafted to highlight the real ingredients — fruit, spices, toasted oats, seeds — so they get to do the talking.
(“Flavor is an orchestra; sugar is the triangle. Important, but do not let it solo for an hour.” – U.C.)
All‑Natural Ingredients: What We Mean (And What We Don’t)
When we say “all-natural,” we mean: no artificial flavors, no artificial colors, no weird chemical shenanigans. Just ingredients you can trust and a process that celebrates toasted perfection and time. We’re also proud to be Non‑GMO Project Verified—meaning we avoid genetically engineered ingredients where practical and tested.
(“If I wanted a chemical jam, I’d have become a chemist. Instead, I became a granologist—a noble profession with oats and moral clarity.” – U.C.)
Our Flavor Philosophy
1. Ingredient-first formulation. We build recipes around whole ingredients—dried fruit, seeds, toasted oats—and use natural sweeteners to support the flavor, not overwhelm it.
2. Texture matters. Crunch, clusters, and richness from nuts and seeds make each bite satisfying.
3. Savory-balancing. A hint of sea salt, a dark chocolate edge, or bright tartness from cranberries makes sweetness feel richer, not heavier.
(“Salt is the stage manager of sweetness; without it, nothing cues properly.” – U.C.)
A Grocery-Store Reality Check
Consumer testing has found that many granolas contain more added sugar than you’d expect—sometimes 8 grams or more per typical serving—so our sub‑8‑gram lineup per serving is purposefully measured to be kinder to your daily sugar intake while still tasting indulgent.
Uncle Crumbles’ Tips for Enjoying Granola Wisely
· Pair with plain yogurt or milk rather than sweetened alternatives.
· Add fresh fruit for sweetness from real food.
· Portion consciously—granola is nutrient-dense and deliciously easy to overconsume.
(“A spoon too many is a tragedy; share your granola like you share your best stories—generously, but with restraint.” – U.C.)
