Behind the Crumbles: Brainberry Granola - Uncle Crumbles

Behind the Crumbles: Brainberry Granola

Uncle Crumbles granola is already appearing on grocery store shelves, online retailers, and even this very website. This snacking revolution is kicking off with five new flavors from Uncle Crumbles' granoladex – Brainberry, Cinna-Maple Crunch, Sugar Cookie, Dark Chocolate Sea Salt, and Cran-Maple Crunch – with many more creative concoctions to come. These five flavors were hard to choose. Our hard-working team of granola innovators had to crumble down a list of hundreds of recipes to bring your taste buds the very best in granola. 

 

Uncle Crumbles Brainberry Front of Bag

What’s a Brainberry?

 

First off: the name. You might think Brainberry gets its name from the brain-shaped outline on the front of the bag. But hold on, fellow crumbleheads! That’s not it at all. (Just a cranial coincidence.)

 

Brainberry gets its name from the combination of its omega-3 seed blend and freeze-dried blueberries. Some studies have shown health benefits associated with ALA Omega-3, and the American Heart Association thinks they’re pretty good for your brain in particular:

 

“Omega-3s…have been linked to a stronger immune system, reduced inflammation and lower blood pressure and triglycerides, reducing the risk for heart disease and cognitive decline. But most people in the U.S. don't include enough omega-3s in their diets.”

“Omega-3s…have been linked to a stronger immune system, reduced inflammation and lower blood pressure and triglycerides, reducing the risk for heart disease and cognitive decline. But most people in the U.S. don't include enough omega-3s in their diets.”

 

We’re here to do our granola-loving part on that last bit in bold. If Uncle Crumbles Brainberry granola helps a few more Americans get their daily dose of omega-3s, then we’ll give ourselves a big ol’ pat on the back.

How do you come up with this stuff? As in, Brainberry granola?

 

The Uncle Crumbles team is one close-knit crew. We freely collaborate on new flavor concepts whenever the mood strikes. One day, our sales team pointed out that the granola world was seriously missing out on brain-empowering antioxidants like omega-3s, so the rest of us got to work. (The sales guys probably went to lunch or something.)

 

To complement our trademark corn cups, a unique antioxidant seed blend of sunflower seeds, pumpkin seeds, and flax seeds is mixed with freeze-dried blueberries and all-natural sweeteners to create a seedy, hefty crunch and a 1000% more craveable granola.  A few dozen rounds of crunchitude testing later, Brainberry was born!

 

Uncle Crumbles Brainberry granola is available to ship nationwide and is crumbling into the granola aisles of select U.S. grocery retailers at this very moment.

 

Check out all five flavors of Uncle Crumbles granola here:

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